New Major in Social Media

a screencapture of social media analytics software

The English Department is pleased to announce the launch of a new B.S. in Social Media Theory and Strategy. The major—an interdisciplinary collaboration between the departments of Business, Communication Studies, and English—launches in Fall 2017. The degree is designed to help students build skills necessary for careers in social media content development, management, analytics, and marketing.

For more information about the program, please visit https://www.kutztown.edu/academics/undergraduate-programs/social-media-theory-and-strategy. Interested students can also see the required courses on the program checksheet. If you have questions about the Social Media Theory and Strategy major, please contact Dr. Folk.

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